Truth & Persuasion
Ronald W Chapman
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Influence is everywhere-from political speeches to TikTok trends and courtroom dramas to global brand campaigns. Truth & Persuasion delves into how this influence is crafted, consumed, and contested. If you've ever wondered why some ideas stick, why certain voices dominate, or how to find clarity amid viral content and endless opinions, this book is for you.
Blending timeless wisdom from thinkers like Aristotle and Cicero with modern examples such as Steve Jobs' product launches, the Johnny Depp-Amber Heard trial, and the rise of social media algorithms, Truth & Persuasion illustrates how techniques of influence have evolved-and how they've remained constant. Why did Sam Bankman Fried and Elizabeth Holmes fail while Elon Musk succeeded? The answer is between these pages.
This isn't just a study of persuasion; it's a roadmap to understanding its power. By analyzing the narrative magic of political leaders and business magnates juxtaposed with the hyperreal worlds of Instagram and Twitter, this book equips you to decode, resist, and responsibly wield influence in your own life.
With dizzying and endless choices and competing truths, the most powerful force isn't what we know-it's how we persuade. For those eager to understand the culture-shaping power of words, ideas, and narratives, Truth & Persuasion is your backstage pass.
About the Author: R. W. Chapman II, ESQ, LL.M. is a renowned communication and influence expert with over two decades of experience analyzing media trends and public discourse. He's a trial lawyer who has defeated Federal prosecutors in over 150 felony counts. Ron also appears as a legal analyst on NewsNation, BBC, Fox, and other national outlets.
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Kundenbewertungen
Behavioral science, behavioral economics, business books, cognitive psychology, cognitive science, Malcom Gladwell, persuasion