Summary of Nudge by Richard H. Thaler & Cass R. Sunstein:The Final Edition: Improving Decisions About Money, Health, and the Environment
A Comprehensive Summary
thomas francis
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Nudge
The introduction of
Nudge: The Final Edition sets the stage for the revolutionary ideas that Sunstein and Thaler will explore throughout the book.
The authors begin by addressing the concept of "choice architecture," a term they coined to describe the ways in which decisions are influenced by how choices are presented.
They argue that everyone is a choice architect in some capacity, whether they realize it or not, because the way choices are framed significantly impacts the decisions people make.
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nudge by richard and cass, cass r sunstein, richard h thaler, Nudge summary, Nudge book, Nudge, summary of the Nudge