Hotel Marketing Strategies in the Digital Age
Murniati, Suryaning Bawono
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. All are discussed neatly by practitioners as well as academics in the hotel business and tourism industry.
This book thoroughly discusses 10 basic things in hotel marketing as follows:
1.Marketing Mix Theory And Practice
2.Segmenting, Targeting, And Positioning
3.Consumer Behavior Theory and Practice
4.Development of New Products
5.Modern Marketing Channels
6.Hotel Website Vs. Online Travel Agent
7.Optimizing Hotel Website Performance
8.Search Engine Optimization for Hotel Websites
9.Electronic Mail Marketing
10.Competitive Strategy & Alliance
