Rebellious Entrepreneurs
Arindam Banik, Pinaki Dasgupta
Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.
Kundenbewertungen
Entrepreneurs and Brand Building, Brand Building Typology, Challenges for Entrepreneurs in India, SME Branding Strategies, Brand Building Approaches in Emerging Economies, Entrepreneurship challenges in India, Sustainable Entrepreneurship Strategies in India, Sustainable entrepreneurship initiatives