China’s Publishing Industry in the Era of Big Data
Li Zhang, Nannan Liang, Jing Jie, et al.
Sozialwissenschaften, Recht, Wirtschaft / Kommunikationswissenschaft
Beschreibung
This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.
Kundenbewertungen
Data characteristics of the publishing industry, Content industry, Cross-media publishing, New media, Publishing technologies, Publishing reform, Intelligent publishing, Big data of the publishing industry, Data size of the publishing industry, Publishing integration