Neuroeconomics: theory, Applications, and Perspectives
Maria Gabriella Ceravolo (Hrsg.), Gianmario Raggetti (Hrsg.), Lucrezia Fattobene (Hrsg.)
EPUB
ca. 44,75 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.
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