Brand Power
Ethan Evans
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
In today's competitive landscape, a robust brand is essential for success. Brand Power serves as a comprehensive guide to building and leveraging a strong brand identity, emphasizing that a brand is more than just a logo; it's the culmination of customer experiences and perceptions.
The book explores how to cultivate customer loyalty and achieve market dominance through effective brand strategy and customer relationship management.
Readers will discover how strategic branding drives long-term competitive advantage by shifting the focus from branding as a mere cost to a strategic investment. Brand Power traces the evolution of branding, highlighting the importance of authenticity and transparency in today's market.
It presents market research techniques, methods for crafting compelling brand narratives, and ways to measure brand equity.
The book progresses from defining key branding concepts to integrating branding across all business aspects, including product development and customer service. Practical case studies and actionable exercises allow readers to apply these concepts directly within their organizations.
The book's unique approach lies in emphasizing brand authenticity and transparency, challenging traditional marketing by prioritizing genuine customer engagement.
By integrating industry reports, academic research, and real-world examples, Brand Power provides a framework for building brand resilience and fostering continuous improvement through effective brand management.
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brand power