Research and Report on the Communication Power of Chinese Companies' Public Welfare Culture

Xie Yong Liu Jianhua

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Yunnan University Press img Link Publisher

Naturwissenschaften, Medizin, Informatik, Technik / Naturwissenschaften allgemein

Beschreibung

This book has collected several authors' reports on researching different Chinese corporates' welfare cultural transportation. It centrally represents Chinese corporates' changed perceptions towards participating in public welfare cause, devotion and developmental prospects after the reform and opening up and pursing their own development. It has certain reference values for academic research.

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