Leseprobe
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The Gap in the Perception of the Business Value of Design
Jasmin Roth
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Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master’s thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.
