Voice Search Marketing. Strategies for the successful use of digital voice assistants

Patricia Gomes Fernandes

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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result. How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements. For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products. In this publication: - Online Marketing; - Amazon; - Advertising; - Voice Search Marketing; - Customer Journey

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Schlagwörter

Amazon, Voice Marketing, Digital Assistants, Google Assistant, Google Voice, Internet Marketing, Voice Search, Voice Search Marketing, Google, Voice Assistants, E-commerce, Amazon Alexa, Voice Commerce, Voice Engine Optimization, Voice Engine Advertising, Echo Devices, Google Home, Online Marketing, Voice Apps, Content Marketing, Conversational Commerce, Customer Journey, Market Intelligence, Voice Assistant