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Competing with Disruptive Business Models in Traditional Industries. Conceptualisation of a Strategic Framework
Nils Berkemeyer
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Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Cass Business School, language: English, abstract: An increasing number of journalistic articles and academic literature deal with the struggle of established companies to fend off the attacks by industry newcomers such as Airbnb, Spotify, Netflix, Google and many others. These companies enter traditional industries with innovative business models and compete in a manner, which makes it challenging for incumbent firms to understand their novel competition and respond effectively. This study introduces a typology of three stages of industry disruption that classify the newcomer’s developmental stage and describe the incumbent’s competitive position in terms of competition intensity and remaining time to respond. It is demonstrated how incumbents may conduct their strategic reasoning along these stages to arrive at a strategic goal and evaluate possible counter-measures.
Kundenbewertungen
new business model, disrupt, competitive dynamics, netflix, competitive strategy, incumbent, strategic assessment, industry disruption, business model competition, cooperation, competitive, competitive landscape, counter strategy, traditional business model, intra-species competition, niche overlap, digitalization, market entry barriers, stage of disruption, framework, disruptive potential, horizontal, business model, business model dynamics, spotify, business model strategy, disruptive, industry stage, market entry, strategy evaluation, disruption, nespresso, vertical, analysis, Disruptive innovation, inter-species competition, digital business model, niche player, platform, disruptive technology