Customer-Dominant Logic
Karsten Hadwich, Manfred Bruhn, Maxim Saleschus, et al.
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
Kundenbewertungen
Customer Relationship Management, Customer-Dominant Logic Book, CRM, Customer retention, Customer-Dominant Management, Customer orientation