Leseprobe

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Leseprobe

Sports Marketing

Name: Sports Marketing
Author: Peter Rohlmann, Manfred Bruhn

Fundamentals - Strategies - Instruments

Peter Rohlmann, Manfred Bruhn

PDF

ca. 53,49 €

Amazon iTunes Thalia.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Springer Fachmedien Wiesbaden

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.

In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).

The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.

The content