Leseprobe
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Business Development: From Strategic Planning to Online Business Success
Artemis Saage
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies. The book is structured in four main sections, covering essential aspects of building and growing a successful business in the digital age: 1. Business Fundamentals - Detailed guidance on creating effective business plans - Step-by-step approach to market analysis and financial planning - Practical advice on choosing legal structures and establishing operations 2. Business Management - Strategic and operational management techniques - Implementation of enterprise architecture frameworks - Enterprise risk management strategies - Leadership and personnel development methods 3. Marketing and Sales - Development of e-commerce business strategies - Integration of online business models - Customer acquisition and retention techniques - Implementation of CRM systems and sales optimization 4. Business Intelligence and Technology - Data analysis and decision support systems - KPI definition and automated reporting - Technology infrastructure planning - Data security and compliance This guide is particularly valuable for: - Entrepreneurs starting a small business - Business administrators seeking to expand online - Managers implementing e-commerce solutions - Professionals interested in innovation and entrepreneurship Readers will learn how to: - Develop sustainable business models - Implement effective commerce strategies - Utilize business intelligence tools - Create robust enterprise architectures - Manage digital transformation processes The content combines theoretical frameworks with practical applications, making it suitable for both newcomers and experienced professionals in business development.
Kundenbewertungen
entrepreneurship, business development, business plan, corporation, enterprise architecture, business intelligence, enterprise risk management, business accounting, business administration, innovation and entrepreneurship