150 Years Continental
The Skill of Transformation
Paul Erker, Nils Fehlhaber
PDF
ca. 46,20 €
Geisteswissenschaften, Kunst, Musik / Geschichte
Beschreibung
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "e;Continental"e; brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
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