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Winning the Advertising Game

Lessons from the Super Bowl Ad Champions

Alexander Mafael, David W. Stewart, Charles R. Taylor, et al.

PDF
ca. 37,44 €
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Springer Nature Switzerland img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.

This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

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Schlagwörter

Super Bowl ad performance analysis, NFL brand expansion strategies, Advertising research insights, Societal impact of Super Bowl ads, Diversity and inclusion in advertising, Competitive advantage in advertising, Practical advertising campaign advice, Super Bowl advertising effectiveness