img Leseprobe Leseprobe

Disruptions, Diversity, and Ethics in Marketing

First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024

Sergio Martínez-Puertas (Hrsg.), Manuel Sánchez-Pérez (Hrsg.), Eduardo Terán-Yépez (Hrsg.), Cristina Segovia-López (Hrsg.)

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Springer Nature Switzerland img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries

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Schlagwörter

Non-profit Marketing, Social Media Marketing, Consuming Technocultures, Marketing Practices and AI, Marketing Orientation, Open Access, Digital Technologies and Marketing Management, Digital Marketing Practice, Creativity, Diversity, and Inclusion, Marketing Education, Marketing Ethics, Sector-based Marketing