Digital-Native News in South America
Vanessa de Macedo Higgins Joyce
Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Journalistik
Beschreibung
This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.
In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.
Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.
Kundenbewertungen
digital news, political polarization, political consensus, news audiences, South American journalism, digital journalism