An Instructor's Manual to H2H Marketing Case Studies
Uwe Sponholz, Kejsi Sulaj, Waldemar Pfoertsch, et al.
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Kundenbewertungen
Management education, Classroom pedagogy, Teachers manual, H2H Marketing, Application of Service Dominant Logic, Iterative Marketing-Mix, Instructors manual, Human-to-Human Marketing, Integration of Digitalization, Design Thinking for Marketing, Case Studies