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Femininities and Masculinities in the Digital Age

Realia and Utopia in the Balkans and South Caucasus

Karl Kaser

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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Frauen- und Geschlechterforschung

Beschreibung

This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.

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Schlagwörter

Gender and media, Gender relations in Europe, Gender relations in Islam, Gender relations in post-socialism, Gender relations in Eurasia, Femininities and masculinities in advertising, Gender relations in the Balkans and the Caucasus, Digital visuality and gender equality, New femininities and new masculinities, Veiling-chic cultures and porno-chic cultures, Femininities and masculinities in the Balkans, Gender relations and religion, Gender relations in Turkey, Femininities and masculinities in the fashion industry, Visual representation of femininities and masculinities, Femininities and masculinities in Europe