Leseprobe
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Interviewing Users
Steve Portigal
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Naturwissenschaften, Medizin, Informatik, Technik / Informatik, EDV
Beschreibung
Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.
In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.
But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews.
Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries.
"Quite simply the best book on when, why, and how you should conduct user interview studies."
—Elizabeth F. Churchill, PhD, Senior Director, Google
Who Should Read This Book?
- Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.
- Anyone and everyone who wants to learn how to interview and listen to people.
- Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you.
Takeaways
- User research is key for companies to include in their design and development process.
- The best way to do user research is through interviewing users and determining their needs.
- Interviewing can identify what could be designed or what is actually a problem.
- Teams who meet their users face-to-face will build better products.
- Field research takes a lot of preparation to be successful―and a solid plan in advance.
- There are critical techniques and frameworks for mapping human behavior.
- A good interviewer always puts their participants at ease.
- If you ask the right questions, you’ll get the right answers.
- A smart interviewer checks their worldview at the door.
- To establish a rapport with your interviewee, listen and don’t be judgmental.
- Research data is a combination of analysis and synthesis.
- The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Kundenbewertungen
data privacy, recruiting, paralinguistic information, A/B testing, card sort, fieldwork, observation, user experience, user interview, open tagging, research findings, anthropological research, diary study, participatory research, user experience research, participant questions, product research, note-taking, contextual research, field guide, CAQDAS, experience design, research repositories, asking questions, ethnographic research, UX, bias management, inductive coding, focus group, emotional reactions, ethnography, research methods, research artifact, market research, evaluative user research, interview stages, product management, hindsight bias, knowledge management, synthesis, consent agreement, recruiting participants, CX, finding participants, body language, field notes, participant releases, consumer interview, product design, customer experience, emotional cues, participatory design, interviewing methods, generative user research, confirmation bias, affinity diagramming, blind studies, desk research, interview, design research, facial-feedback, open-ended questions, research insights, interpretive notes, affinity mapping, research sampling, interview guide, mixed methods, order effects, user research, UX research, future behavior, remote interviews