Leseprobe
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Research That Scales
Kate Towsey
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Naturwissenschaften, Medizin, Informatik, Technik / Informatik, EDV
Beschreibung
Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.
Who Should Read This Book?
If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable.
Takeaways
- Learn what it means to scale research and how to build purpose into your research practice.
- Gain a pragmatic view of research strategy and why it's crucial to scaling research.
- Design a research operating system that can grow the impact of research.
- Uncover the eight elements of research operations and the ResearchOps Venn diagram.
- Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
- Build systems that make finding the right research participants a breeze.
- Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
- Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
- Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles.
- Learn how to become a "money magnet" for research.
- Attract and retain the best research talent to fuel your growth.
Kundenbewertungen
User experience, engagement strategy, research measurement, guerrilla research, talent acquisition, panel management, people who do research, in-house panel, objective key results, PWDR, informed consent, machine knowledge, research value, feasibility checklist, researchops, strategic research, tacit knowledge, embedded researcher, operations management, inclusive recruitment, market research, user interviews, design research, data governor, operating expenses, product discovery, research request, Government Digital Service, competency framework, DAMA, research backlog, explicit knowledge, product management, democratization, research competency, confirmation bias, qualitative research, onboarding, multidimensional scaling, open research platform, knowledge management, RTBF, operational maturity, customer experience, survey tools, UUID, A/B test, quantitative research, data interoperability, professional participant, research repository, research study, observers, universally unique identifier, opex, research operations, ethics and privacy, PM, participant recruitment, customer research, data management, question log, user research, participant cohort, OKRs, intake form, UX, data cleansing, screening, right to be forgotten, PII, operating budget, participant prework, research culture, personally identifiable information, operating model, top tasks, audits, insight, UX research, LMS, implicit knowledge, usability testing, service design, secondary research, civic design, designops, metadata, RKM, data privacy, customer advisory board, mixed methods, CX, data governance, knowledge service, recruitment brief, design operations, program management, democratized research