Sales Value Propositions
The Cutting Edge
Terry Barge
EPUB
ca. 5,99 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked and consequently underutilised at every level of the organisation, especially by sales and marketing professionals. This book explains and positions the powerful role and proven effectiveness of Sales Value Propositions in advancing customer relationships and winning sales opportunities.
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Schlagwörter
sales tools, business-to-business, value propositions, strategic selling, solution selling, competitive differentiation, business value