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STRONG BRAND - Your Branding Strategy Revealed
Kamila M Zolotar
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Do you want your brand to be 'The Real Thing' like Coca Cola® on Christmas Day?
Do you want your customers to feel the L'Oreal® 'because you're worth it' moment because of your brand?
How would you feel if your customers felt you had given their business 'wings', the Red Bull® effect?
Branding has become a crucial marketing priority for most organizations, but the majority of branding books focus on business-to-
consumer (B2C) branding, leaving business-to-business (B2B) branding under-researched.
This book, Strong Brand, sets itself apart by bridging the gap in existing research. It incorporates old knowledge, insights from online surveys, and international case studies from well-known companies such as Red Bull®, Patagonia®, and Marks & Spencer®, offering an up-to-date brand management model that illustrates the process of building a strong brand through lasting relationships, as powerful as friendship, with customers and the environment.
Strong Brand is an invaluable resource for:
• Small business owners
• Independent consultants
• One-man bands
• Post-graduate Students
• Anyone seeking to overcome the challenge of brand management.
Strong Brand combines art, science, and philosophy to offer practical insights and real-world examples to guide you through the complex process of building a Strong Brand which not only stands out but also builds lasting relationships with customers.
Fans of David Aakar may enjoy this book.
Kundenbewertungen
responsibility, brand management, leadership, communication, sustainability, CSR, environment