Jewels in the Crown
How Tata of India transformed Britain's Jaguar and Land Rover
Ray Hutton
EPUB
13,99 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
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