The Ten Faces of Innovation
Tom Kelley
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Rezensionen
This book delivers some tasty morsels to managers hungry to boost their companies'
<p>Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.'
<p>Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that'
Kelley throws off innovation as lesser men throw off dandruff.
Kundenbewertungen
Cross-Pollinator, culture of innovation, IDEO, corporate examples, modern economy, creativity, new concepts, corporate, innovation, Tom Kelley, business strategies, Experience Architect, organization