Free Gift Inside!!
Forget the Customer. Develop Marketease
Stephen Brown
PDF
14,99 €
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Rezensionen
(Sunday Business Post, 5th October 2003)
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people."
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people."
(Financial
Times, 16 October 2003)
"...Free Gift Inside contains many of the examples of companies who have got the tease just right..."
"...Free Gift Inside contains many of the examples of companies who have got the tease just right..."
(Market
research News, 15 October 2003)
"...This book is certainly entertaining..."
"...This book is certainly entertaining..."
(Belfast Telegraph, 3 November
2003)
"...He constantly pushes the boundaries of conventional thinking about marketing..."
"...He constantly pushes the boundaries of conventional thinking about marketing..."
(Marketing Business, November 2003)
"...Brown's irreverent style makes this book a joy to read..."
"...Brown's irreverent style makes this book a joy to read..."
(What's New In
Marketing, 2 December 2003)
"...I really enjoyed reading Free Gift Inside, it was like a breath of fresh air..."
"...I really enjoyed reading Free Gift Inside, it was like a breath of fresh air..."
(City to Cities,
February/March 2004)
"...a book that made me laugh out loud, a book that made me think, a book that gave me hope..."
"...a book that made me laugh out loud, a book that made me think, a book that gave me hope..."
(EN Magazine June 2004)
"... Brown puts forward some interesting theories..."
"... Brown puts forward some interesting theories..."
Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Kundenbewertungen
Schlagwörter
Strategic Management, Business & Management, Wirtschaft u. Management, Strategisches Management, Marketing