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Supplier Diversity from the Inside Out

A Corporate Insider's Guide to Making Diverse-Owned Businesses Stand Out from the Crowd

Kimberly R. Coffman

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Beschreibung

In Supplier Diversity from the Inside Out, award-winning strategist Kimberly Coffman delves into the intricacies of navigating supplier diversity programs and securing lucrative contracts with major corporations. With firsthand experiences garnered over two decades collaborating with industry peers at titans such as GM, Ford, and IBM, Coffman unravels the nuances of respectful engagement and effective marketing strategies essential for corporate partnership success.

Through practical insights, Coffman elucidates the dos and don'ts, ensuring readers sidestep common pitfalls that could impede progress and hinder opportunities. This guide isn't just about surviving but thriving in an ultra-competitive market. It empowers small and diverse-owned entrepreneurs across various sectors-be it healthcare, academia, or government-with the tools to stand out and cultivate meaningful connections. Unlock your full potential and accelerate your journey toward success with Coffman's invaluable wisdom

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Schlagwörter

Business Development Strategies, Strategic Planning, Corporate Partnerships, Procurement, Disability And Business, Corporate Contracts, Thriving As a Minority-Owned Business: Building a Pathway to Success for Minority Entrepreneurs,  lgbtq+ business books, Strategic Supplier Relationships, Business Marketing Strategies, Workplace Culture, Supplier Diversity for Dummies, A Veteran's Journey From Military Entrepreneurship, minority business books