img Leseprobe Leseprobe

Mass Communication

Living in a Media World

Ralph E. Hanson

EPUB
ca. 104,99

SAGE Publications img Link Publisher

Naturwissenschaften, Medizin, Informatik, Technik / Naturwissenschaften allgemein

Beschreibung

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.

This title is accompanied by a complete teaching and learning package.

Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie

Kundenbewertungen

Schlagwörter

Introduction to mass communication, Intro mass comm, courseware, Mass comm, Media, Vantage, Media consumers, SAGE Vantage, Comm