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Wine Wars II
Mike Veseth
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Rowman & Littlefield Publishers 
Sozialwissenschaften, Recht, Wirtschaft / Sozialwissenschaften allgemein
Beschreibung
Here's the inside scoop on the wine world.Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wineand for its soul. The fight isnt just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine.Wine Wars II begins by exploring wine globalization, where readers follow ';Missionaries, Migrants, and Market Reforms' to faraway New Zealand and learn how to unlock the secrets of their local retail ';Wine Wall' by mastering the ';DaVino Code.' Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why ';They Always Buy the Ten Cent Wine,' and then probe the puzzle of ';Outlaws, Prisoners, and the Great Escape.'Who stands in the way of the global wine markets assault on wines very soul? The';Revenge of the Terroirists!' Resistance is not futile, because We Are All Terroirists Now,' but that doesnt mean the future of wine is secure. A final section explores ';Wines Triple Crisis,' environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the books ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive and thrive in this unfriendly environment? Youll have to read Wine Wars II to find out!
