Management and Business Research
Danat Valizade, Lena J. Jaspersen, Mark Easterby-Smith, et al.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Kundenbewertungen
quantitative business research, research methods for business, big data in business, research methods for business and management, big data in management, management project, management research methods, business project research, predictive analytics, machine learning in business