Doing Media Research

Misha Kavka, Michael Stevenson

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SAGE Publications img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation

Beschreibung

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A ′Fundamentals′ section covering eight big topics like ′what is method?′
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill. 

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Misha Kavka
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Schlagwörter

ethical media, media studies, research question, digital media, media analysis, analysis