Megatrends and How to Survive Them

Gill Ringland, Patricia Lustig

Cambridge Scholars Publishing 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Behind the headlines, things are happening-remorselessly and inexorably. They will have more impact on the world than the passing news in today's headlines. The new global environment will be very different. Are you prepared? How will you, your family, and your business cope?Today's world is very noisy. How do you filter out what is important? How do you make sense of the future? What do you need to think about?This book explores the world as it could be in 2032-and the implications for you and your organisation. It investigates the twelve key megatrends that are changing in the world. For each one, the book discusses the impact, why it is important, how we got here, what could accelerate or slow this trend, and what individuals and organisations can do to survive and thrive in the new world of 2032.The contributors here are professionals in thinking about the future. They have worked with many high-profile organisations, have held senior line roles in major corporations and understand the needs of both decision makers and ordinary people.

Weitere Titel von diesem Autor

Scenarios in Marketing

Gill Ringland

27,99 €

Kundenbewertungen