img Leseprobe Leseprobe

Air Wars

Television Advertising and Social Media in Election Campaigns, 1952-2016

Darrell M. West

EPUB
ca. 54,99

SAGE Publications img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft

Beschreibung

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

Weitere Titel von diesem Autor
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Darrell M. West
Weitere Titel in dieser Kategorie
Cover Ten Men Dead
David Beresford
Cover Far-Right France
Victor Mallet
Cover States of Innovation
James D. G. Wood

Kundenbewertungen

Schlagwörter

Air Wars: Television Advertising and Social Media in Election Campaigns, Candidate, Donald Trump, Presidency