Leseprobe
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How to Win an Election
Quintus Tullius Cicero
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Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft
Beschreibung
A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant
How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written.
A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
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Julius Caesar, Public speaking, Quintus Caecilius, Praetor, Political organization, Henchman, Pompey, Roman consul, Pomponia (gens), Dictator, Roman magistrate, Catiline, Optimates, Ideology, Populism, Roman province, Bribery, The Other Hand, Cursus honorum, Philosopher, Politician, Mark Antony, Quintus Lutatius Catulus (Capitolinus), Social class, Patrician (ancient Rome), 85 BC, Spendthrift, Legislation, Ballot, Sulla, Ancient Rome, Flattery, Generosity, Aristocracy, Military service, 66 BC, Populares, Title, Wealth, Gaius Aurelius Cotta, Veto, Roman Senate, Roman citizenship, 107 BC, Cicero, Quaestor, Voting, Criticism, Enemy of the state, Social club, Commentariolum Petitionis, Gaius Antonius Hybrida, Nobility, Ancient Greece, Roman governor, Pater Patriae, Gaius Marius, Roman dictator, Antonius, Great power, Equites, Power broker (politics), Politics, Governance, Secret ballot, Tribune of the Plebs, The Ides of March (novel), Roman Republic, Citizens (Spanish political party), Novus homo