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The Social License

How to Keep Your Organization Legitimate

John Morrison

PDF
ca. 39,58

Palgrave Macmillan UK img Link Publisher

Geisteswissenschaften, Kunst, Musik / Allgemeines, Lexika

Beschreibung

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

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Schlagwörter

corporate social responsibility, organizations, organization, strategy, business, science and technology, legitimacy, prevention, foundation, CSR, trust, social license