International Cases in Tourism Management
John Swarbrooke, Susan Horner
PDF
ca. 63,98 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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