Leseprobe
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It's Not Just PR
W. Timothy Coombs, Sherry J. Holladay
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Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation
Beschreibung
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world * Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles * Balanced, well organized, and clearly written by two leading scholars
Rezensionen
"Concise and thought-provoking examination about 'what counts' as public relations and the field's impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future."
Michael J. Palenchar, University of Tennessee
"This is an engaging introduction to PR. I like its quick overviews of key authors, ideas and debates, its easy style, but most of all, that it makes the reader think."
Magda Pieczka, Queen Margaret University, Edinburgh
Kundenbewertungen
Medienforschung, Spezialthemen Kommunikation u. Medienforschung, Communication & Media Studies, Communication & Media Studies Special Topics, Öffentlichkeitsarbeit u. Werbung, Angewandte Kommunikation, Public Relations & Advertising, Applied Communication, Kommunikation u. Medienforschung