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Pay Per Click Search Engine Marketing For Dummies

Peter Kent

EPUB
18,99 €
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John Wiley & Sons img Link Publisher

Naturwissenschaften, Medizin, Informatik, Technik / Internet

Beschreibung

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

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Schlagwörter

click, web site owners, conversion tracking tools, web design services, companys ppc campaign, online advertising market, precision match, search engines, google adwords, ppc campaign, web site ranks, ppc click fraud, ppc, web site marketers