Strategic Customer Management

Name: Strategic Customer Management
Author: Pennie Frow, Adrian Payne

Integrating Relationship Marketing and CRM

Pennie Frow, Adrian Payne

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ca. 59,40 €

Cambridge University Press

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

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Strategic Customer Management

Pennie Frow, Adrian Payne

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

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