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Spend Shift
John Gerzema, Michael D'Antonio
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. * Explores a movement in society where the majority of American consumers are embracing both value and values * Shows how post-crisis consumer expectations and behaviors will drive business decisions * Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Rezensionen
A much-needed optimistic yet realistic look at how the recessionmight be prompting behaviors that will change our society for thebetter. America, argue the authors, is undergoing a radical butpositive shift in consumer values, away from the buying frenzy ofthe last few decades. Tracking purchasing and social attitudes inthe U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey)observe that the recession has encouraged a resurgence ofold-fashioned values--self-reliance, hard work, thrift, andcommunity service. They present studies of such salutarydevelopments as neighborhood revitalization in Detroit, jobtraining in suburban Dallas, and increasing entrepreneurship inBrooklyn. According to the authors, as people adapt to the crisisby seeking greater balance and more fulfilling daily lives, they'
'Through indepth observation, expert interviews and uniquemarket data... describes the new "value-driveneconomy"
Spend Shift offers 10 "take-aways spelling out thetraits of the new America... It's a handy list for marketers andbusiness managers"
"A timely look at how the economic malaise has affected howand what consumers buy"
"Nothing and Everything -- What Consumers Expect fromThe New Normal"
"Is this the future of commerce?"
"The post-crisis consumer is a much different person.Consumers are making amends for their sins of credit and havebecome disciples of debit. They're simplifying and spendingmoney that truly empowers and adds value to them while shedding theglitter and the bling."
"If you recognize that you might have made a SpendShift, want to explore what values other than frugality arebeing embraced by your kindred spirits coast to coast, or want toknow how various companies and brands are making a very intentionaleffort to prioritize values over profits, Spend Shift breaksthese national trends down to a very relatable, human scale whilestill providing a heavy dose of education about this major changein our collective consciousness around consumption."
"How We Shop - A NewRevolution"
Kundenbewertungen
Business & Management, Wirtschaft u. Management, Management