New Consumer Marketing
Managing a Living Demand System
Susan Baker
PDF
41,99 €
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Rezensionen
(International Journal of Market Research, Vol.47, No.2, 2005)
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Schlagwörter
Business & Management, Wirtschaft u. Management, Marketing, Strategic Marketing, Strategisches Marketing