Strategic Marketing
In the Customer Driven Organization
Frank Bradley
PDF
41,99 €
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Provides a short and concise look at the field. * Presents information that will have an international appeal.
Rezensionen
(International Marketing Review, March 2004)
"... for the reader looking for a concise discussion of marketing strategy."
"... for the reader looking for a concise discussion of marketing strategy."
Weitere Titel in dieser Kategorie
Kundenbewertungen
Schlagwörter
Business & Management, Wirtschaft u. Management, Marketing, Strategisches Marketing, Strategic Marketing