Leseprobe
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One Strategy
Marco Iansiti, Steven Sinofsky
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Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. * Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation * Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity" * Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience * A unique perspective on strategy development, alignment, and execution Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.
Kundenbewertungen
Business & Management, Wirtschaft u. Management, Strategic Management, Strategisches Management