Packaging The Presidency

A History and Criticism of Presidential Campaign Advertising

Kathleen Hall Jamieson

PDF
ca. 16,56
Amazon iTunes Thalia.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Oxford University Press img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft

Beschreibung

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Weitere Titel von diesem Autor
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson

Kundenbewertungen