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Big Business Marketing For Small Business Budgets
Jeanette Maw McMurtry
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Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Handels-, Wirtschaftsrecht
Beschreibung
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetimeTraditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "e;smaller"e; than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage.Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly and inexpensively: Develop precise, personalized marketing programsIncorporate the Internet with existing marketing activitiesCollect and utilize valuable customer preference data for marketing "e;individually"e; to customersIn today's price-driven, "e;What's in it for me?"e; marketplace, developing and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt and adapt their well-researched tips and techniques to gain lifetime customers.
