Content Marketing is Effective tool for your business

Content Marketing how it works, Types and Benefits

Sudarshen Gorre

EPUB
ca. 1,33

PublishDrive img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

In this digital world, no one imagine to do business without implementing Content Marketing strategies. Content marketing is a one kind of marketing, which is generally applied to engage, attract and also maintain customers by creating relevant articles, e-mails, blogs, videos and so on.


Each stage of consumer's journey is useful to recognise your consumer path to conversion, so that you can improve your strategies to make more sales and earn profits in the business.


There are the three main stages in the consumer's journey.


Awareness Stage 


Consideration Stage  


Decision Stage 


The 5 Cs of Content Marketing: Clarity, Consistency, Creative, Credible and Customer-centric.


Types of Content Marketing: 


Blogs, White papers and Ebooks, Case studies, Market Reports, Infographics, Podcasts, Email Marketing, Videos, 
Live Streaming and Interactive Content.


Benefits of Content Marketing. They are -


Improved SEO


Enhancing Organic Traffic


Passive Sales Funnel Growth


Authority of Brand and many more.

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5Cs of Content marketing, content marketing types, Definition of Content marketing, content marketing strategies, content marketing works, benefits of content marketing, three stages of content marketing buyer journey